Principal Consultant

Andrew Parsons

Leader driving innovation and strategic solutions for forward-thinking organizations.

15+
Years of experience
150+
Successful projects

With 15+ years of experience in technology and business transformation, I create strategic solutions that bridge the gap between ambitious vision and practical execution.

Areas of Expertise:
Strategic InnovationDigital TransformationExecutive LeadershipAI & Data Analytics
Andrew Parsons, Principal Consultant

About Me

Empowering clients through innovative digital solutions

Andrew Parsons, Principal Consultant

Andrew Parsons

Principal Consultant

Born and raised in Birmingham, Andrew earned a degree in Management Information Systems with a minor in Computer Software Systems from the University of Alabama.

After beginning his career at Walmart ISD in Bentonville, Arkansas, Andrew returned home to Alabama to join Intermark Group, where he spent 13 years growing Alloy Digital into a leader in custom software and digital innovation.

Now serving as a Principal Consultant at Sparkhound, Andrew helps organizations modernize their operations, drive digital transformation, and embrace new technology solutions that create real business impact. His work blends technical expertise, strategic insight, and a passion for solving complex challenges through thoughtful design and scalable systems.

Throughout his career, Andrew has collaborated with world-class organizations including Walmart, Toyota, Johns Hopkins University, BBVA, Ascension, Caterpillar, Bassmaster, Alabama Tourism, and Solairus Aviation, among many others.

Technology for People

Driven by a passion for making technology work for people and turning ideas into reality.

Strategic Leadership

Guiding organizations toward more defined strategies through creative problem-solving.

Knowledge Sharing

Sharing expertise with colleagues as a team leader to foster growth and innovation.

Professional Experience

A journey of innovation, leadership, and transformation

Work Experience

Sparkhound

Birmingham, AL

Sparkhound logo

Sparkhound’s story is defined by our clients. For 23+ years, we’ve helped clients turn challenges into opportunities by redefining how companies use technology to solve business problems. We’ve assembled a top-quality team of analysts, developers, strategists, and technologists who thrive on creating value. Our clients’ goals and desired outcomes drive us to deliver impactful digital solutions. And, we take great pride in the success of our clients. Be a part of our story.

Positions Held
Principal Consultant
2025 - Present

Alloy Digital

Birmingham, AL

Alloy Digital logo

Alloy's mission is to empower fearless digital growth through technologies driven by behavioral science. We strive to give our clients the courage to embrace new digital solutions that grow their efforts and simplify their operations. By being transparent and dependable, our clients can partner with us fearlessly, confident that every decision we make is rooted in behavioral science, as we think like a user thinks, building the technologies that we ourselves would want to use. Intermark Group is one of the largest advertising agencies in the Southeast with interactive, public relations, digital media and creative capabilities.

Positions Held
VP, Innovation & Solutions
2024 - 2025
Director, Technology & Strategy
2019 - 2024
Tech Lead
2017 - 2019
Software Engineer
2012 - 2017

Walmart

Bentonville, AR

Walmart logo

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs under 46 banners in 24 countries and eCommerce websites. We employ 2.3 million associates around the world — nearly 1.6 million in the U.S. alone.

Positions Held
Programmer Analyst
2011 - 2012
Programmer
2009 - 2011

Education

Bachelor of Science in Commerce and Business Administration

Management Information Systems

University of Alabama

Minor: Computer Science

University of Alabama logo
2005 - 2009

The Management Information Systems program at The University of Alabama’s Culverhouse College of Commerce is ranked No. 4 among public universities and No. 8 among all universities, according to the 2013 Bloomberg BusinessWeek rankings. UA MIS students learn how to realize organizational value by leveraging information technology, business process and software. Sponsored by more than two dozen Fortune 500 companies, consulting firms and business startups, the hallmark of the UA MIS is real-life, team-based IS projects.

Training & Awards

Professional certifications and recognitions that have shaped my approach to innovation and leadership

2025

Leadership Trussville - Class 4

Leadership Trussville

The purpose of Leadership Trussville is to encourage and educate an annual class of qualified and highly motivated individuals who want to strengthen their leadership skills, deepen their sense of civic involvement, and be more involved with ideas and initiatives to better our community while learning first-hand about the issues and needs in Trussville.

Leadership Trussville logo
2017

Rising Stars of Birmingham Business

Birmingham Business Journal

"... recognizes up-and-coming leaders across the tech and innovation spectrums, from CEOs and CTOs to founders, attorneys, mentors and others who are shaping Birmingham's innovation scene."

Birmingham Business Journal logo
2016

Intermark Leadership Course

Intermark Group

Each year Intermark selects 12 employees to participate in a 2-year training program that covers management and leadership skills, as well as advanced advertising strategies.

Intermark Group logo

Companies I've Worked With

Proud to have collaborated with these industry leaders

ACES logo
Alabama Power logo
Alabama Travel logo
Alex logo
Altec logo
Ascension logo
BASS logo
BBVA logo
BCBS AL logo
BHM logo
CAT logo
Cadence logo
Cooks Pest logo
EBSCO logo
Express Oil logo
JHU logo
JM Family logo
Kemper logo
Milos logo
Mohawk logo
Moultrie logo
Nucar logo
Nucor logo
OneStream logo
PM logo
PitchKount logo
ReACT logo
Red Nucleus logo
Ritas logo
Solairus logo
Tencate logo
Toyota logo
UA logo
US Pipe logo
Walmart logo