Andrew Parsons
Leader driving innovation and strategic solutions for forward-thinking organizations.
With 15+ years of experience in technology and business transformation, I create strategic solutions that bridge the gap between ambitious vision and practical execution.

About Me
Empowering clients through innovative digital solutions

Andrew Parsons
Principal Consultant
Born and raised in Birmingham, Andrew earned a degree in Management Information Systems with a minor in Computer Software Systems from the University of Alabama.
After beginning his career at Walmart ISD in Bentonville, Arkansas, Andrew returned home to Alabama to join Intermark Group, where he spent 13 years growing Alloy Digital into a leader in custom software and digital innovation.
Now serving as a Principal Consultant at Sparkhound, Andrew helps organizations modernize their operations, drive digital transformation, and embrace new technology solutions that create real business impact. His work blends technical expertise, strategic insight, and a passion for solving complex challenges through thoughtful design and scalable systems.
Throughout his career, Andrew has collaborated with world-class organizations including Walmart, Toyota, Johns Hopkins University, BBVA, Ascension, Caterpillar, Bassmaster, Alabama Tourism, and Solairus Aviation, among many others.
Technology for People
Driven by a passion for making technology work for people and turning ideas into reality.
Strategic Leadership
Guiding organizations toward more defined strategies through creative problem-solving.
Knowledge Sharing
Sharing expertise with colleagues as a team leader to foster growth and innovation.
Professional Experience
A journey of innovation, leadership, and transformation
Work Experience
Sparkhound
Birmingham, AL
Sparkhound’s story is defined by our clients. For 23+ years, we’ve helped clients turn challenges into opportunities by redefining how companies use technology to solve business problems. We’ve assembled a top-quality team of analysts, developers, strategists, and technologists who thrive on creating value. Our clients’ goals and desired outcomes drive us to deliver impactful digital solutions. And, we take great pride in the success of our clients. Be a part of our story.
Positions Held
Principal Consultant
2025 - PresentAlloy Digital
Birmingham, AL

Alloy's mission is to empower fearless digital growth through technologies driven by behavioral science. We strive to give our clients the courage to embrace new digital solutions that grow their efforts and simplify their operations. By being transparent and dependable, our clients can partner with us fearlessly, confident that every decision we make is rooted in behavioral science, as we think like a user thinks, building the technologies that we ourselves would want to use. Intermark Group is one of the largest advertising agencies in the Southeast with interactive, public relations, digital media and creative capabilities.
Positions Held
VP, Innovation & Solutions
2024 - 2025Director, Technology & Strategy
2019 - 2024Tech Lead
2017 - 2019Software Engineer
2012 - 2017Walmart
Bentonville, AR

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs under 46 banners in 24 countries and eCommerce websites. We employ 2.3 million associates around the world — nearly 1.6 million in the U.S. alone.
Positions Held
Programmer Analyst
2011 - 2012Programmer
2009 - 2011Education
Bachelor of Science in Commerce and Business Administration
Management Information Systems
University of Alabama
Minor: Computer Science

The Management Information Systems program at The University of Alabama’s Culverhouse College of Commerce is ranked No. 4 among public universities and No. 8 among all universities, according to the 2013 Bloomberg BusinessWeek rankings. UA MIS students learn how to realize organizational value by leveraging information technology, business process and software. Sponsored by more than two dozen Fortune 500 companies, consulting firms and business startups, the hallmark of the UA MIS is real-life, team-based IS projects.
Training & Awards
Professional certifications and recognitions that have shaped my approach to innovation and leadership
Leadership Trussville - Class 4
The purpose of Leadership Trussville is to encourage and educate an annual class of qualified and highly motivated individuals who want to strengthen their leadership skills, deepen their sense of civic involvement, and be more involved with ideas and initiatives to better our community while learning first-hand about the issues and needs in Trussville.
Rising Stars of Birmingham Business
"... recognizes up-and-coming leaders across the tech and innovation spectrums, from CEOs and CTOs to founders, attorneys, mentors and others who are shaping Birmingham's innovation scene."
Intermark Leadership Course
Each year Intermark selects 12 employees to participate in a 2-year training program that covers management and leadership skills, as well as advanced advertising strategies.
Companies I've Worked With
Proud to have collaborated with these industry leaders
































